For the last few years, Stagers have been marketing home staging as a value added service that will help you "sell your home faster and for more money". In fact, anyone who has been in business for more than 3 years probably has success stories of properties that sold for hundreds if not, thousands of dollars above asking. Not to say that doesn't still happen today because I still hear of success stories like that if the property is priced right and properly prepared for sale.
However, now that the market has shifted from a seller's market to a buyer's market, changing your marketing message to focus on how home staging will help you "sell your property faster" would resonate with your audience much more. Eliminating the emphasis on the "for more money" part would make sense and would be an added bonus when it does happen.
Throughout your marketing efforts, remember to always keep in mind, what your customer wants to hear and tailor your solution to that. Repositioning your message to what's needed right now adds to your credibility and believability. Just like keeping your home staging designs fresh and reflective of current home fashions and color trends, the same is needed in your marketing message.
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1 comment:
I have been wondering about a way to put a positive spin on "Staging sustains the value of your home." In effect, today buyers expect to low ball the asking price from the minute they see the property. Staging is the best way to stop this, to make them consider making an offer at or near the asking price.
- Nancy Lee
- An OrderLee Home
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